SRU to raise funds through Unite 4 The Fight Collegiate Text Challenge

NEWPORT RI- Salve Regina University (SRU) student chapter of the American
Marketing Association has partnered with the Vinny Lecavalier of the Tampa Bay Lightning to raise funds to benefit pediatric cancer research and patient care for Camp Hope Rhode Island and the Vinny4 Foundation, created in 2003. SRU is one of only six schools in the country to accept the challenge to raise funds through the Unite 4 The Fight Collegiate Text Challenge. Please support Pediatric

Cancer by donation before November 12, 2011. PLEASE TEXT TO DONATE YOUR

$10 DONATION BEFORE NOVEMBER 12 TO: Vinny4SRU to 50555

This is part of our press release for the Vinny4 campaign that we have taken on in our consumer behavior class. It is a competition and we are looking to be the school to donate the most money (we are in competition with schools like Northeastern who have upwards of 10,000 students where we only have 2000 students) so please make sure to donate. It is a great cause! Half our donations go to Vinny4 and the other half go to Camp Hope Rhode Island. Please spread the word and tell all your friends and family members to donate!

You must text the number 50555 and send the message “Vinny4SRU”. You will receive a confirmation response in which you are to reply “Yes”

Thanks so much!

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